The R&B sensation we know as Beyonce has taken a leaf out of Prince's book and changed her name.
The former Destiny's Child frontwoman has christened herself "Sasha Fierce" for her new double album I Am ... Sasha Fierce, due for release in November.
In a statement, the singer said: "I have someone else that takes over when it's time for me to work and when I'm on stage, this alter ego that I've created that kind of protects me and who I really am.
"Sasha Fierce is the fun, more sensual, more aggressive, more outspoken side and more glamorous side that comes out when I'm working and when I'm on the stage."
Beyonce released her previous solo album, B'Day, to coincide with her 25th birthday in September 2006. It entered the US pop chart at No 1 along with the first single of the album, Irreplaceable.
I thought Beyonce was a weird name, it just gets worse
